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Branding, marketing, and release/rollout strategy for a conceptual R&B and hip-hop creative collective. Sleek, sensual, dark, and contemporary.

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SYMBOL / STAMP

LOGOTYPE

COMBINED

ARTISTS

DRAKE

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PARTYNEXTDOOR

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SAFE

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PRODUCERS

BOI-1DA

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NINETEEN85

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NOAH '40' SHEBIB

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ROLLOUT / MARKETING

There will be two EP preemptive release in order to build excitement, prepare, and tease consumers for the debut album. The two EP's are titled DUSK and DAWN and will be released respectively. As the titles imply, each will have their own distinct energy and atmosphere.

 

DUSK will have darker, sunset visuals to accompany the smooth and energetic production and lyrics that are inspired by a night out in the city. This EP will have content about decisions surrounding where to go, what to drink, who to court. 

 

 

 

DAWN will have lighter, sunrise visuals to accompany the still smooth but relaxed production and lyrics that are inspired by reflection on decisions made the night prior. This EP will have content dealing with the consequences, brash decisions, and indulgence that took place the night before.

 

NIGHTCAP: the eponymous, debut album will be the first full length LP release from the collective. With imagery and visuals synonymous with a city night, this album fills in the gap of time between DUSK and DAWN and picks up on the night where DUSK left off. NIGHTCAP will have the most intimate, sensual, and stimulating content out of all of the releases.

Example Track - No Rush by SAFE
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Example Track - Take Me Away by Daniel Caesar
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Example Track - Red Light by SAFE
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ALBUM ART

(click thumbnail for moodboards)

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PROMO POSTERS

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